Affect Social was started in the summer of 2019 by Trinity Jackson.
"After 6 years in the corporate marketing world, it was time to turn my dream of helping brands succeed into a reality."
Affect Social is a developing agency with the heart and soul of a start-up.
Owner, Founder and wearer of all hats - Trinity Jackson had spent 6 years in digital marketing prior to starting Affect Social.
Her journey started at a small contractor outfit in Washington where she rose from a customer service position to head of marketing in 4 years.
While working, she completed a variety of courses and certification programs including but not limited to;
-Social Media Marketing at Northwestern University
-Market Research and Consumer Behavior at I.E. Business School
-Graphic Design at CA Institute of the Arts
We're not afraid to admit, we do things a little differently here at Affect Social.
Traditionally, social media marketing was effective enough on it's own with just consistency and authenticity. That's no longer the case.
We've found that most client's we work with, come to us overwhelmed with fighting the algorithm.
So, we've dedicated ourselves to learning how to fight the algorithm and utilize the social platform AI to work for our benefit.
With our continuing education and unique approach to ad management, we have been able to make a difference for all of our clients.
Each client we work with is like a unique dish. The recipes are different, the timelines fluctuate and the expected outcomes vary.
But what we tend to find effective is a research based approach, in which we take into account competitive landscape, current marketing data and factor into that our ideal outcomes.
It's a bit of research, a bit of creativity, a lot of testing and reporting and constant optimization for key results.
Digital marketing is indeed a science and social media plays a bigger role than most companies think.
And by definition, science is a systematic study through observation and experiment.